One of the fundamental philosophies of my photography business has always been to maintain the highest standard of quality in everything I do.
But what does that really mean? By what measure can the quality in my photography actually be assessed? What defines quality in a photograph?
These are not easy questions to answer, and everyone has their own opinion on this, but I think the answer lies in three parts:
1. The technological quality of the equipment used to capture the photographs I create. This is probably the smallest part of the equation. Although the equipment must be in good working order and reliable, the camera used to make the photograph is not anywhere near as important as the eye and the artistic vision behind it.
2. The quality of the raw materials used to produce the final products. On the quality scale this is quite important as it directly affects the look, feel and longevity of the finished product. I use only the best materials available. For example, the wedding books from GraphiStudio, or canvas wall portraits that are hand stretched and expertly finished. I also use prints only from professional printing labs that use the best photographic papers. Although the final products do have a quality feel to them, I feel that this still doesn’t quite capture the essence of “quality” when related to my work as a whole.
3. The third and overwhelmingly most important part of the equation is how my clients feel about the whole experience of working with Merrick Photography and the treasured heirlooms they receive in their wedding books and wall portraits. How well does the final product match their expectations?

The following hypothetical scenario can reveal something of the true answer…
Two clients happen to visit the studio at the same time to pick up their finished wall portraits, but somehow they end up unknowingly switching portraits and going home with the wrong one. When they get home, they each unwrap them to find a portrait of complete strangers. The result? Disappointment … When they finally do get their proper portrait, they are overjoyed and thrilled. Why do we see two opposite reactions from the same photograph? They are clearly both excellent portraits since the owners are thrilled with them. From the client’s point of view the quality of the work lies in what it says about them, what it says about their personality or the relationships of the people in the photograph. It isn’t about the size or even the finish, but something else more subtle than that.
The true quality of a photograph is really something unique and personal to each and every client. This is part of what makes being an artist and photographer so very rewarding, and why I enjoy my profession so much. It is also the source of my photography studio motto – “Images Inspired By You…”
At the end of the day, quality simply means providing my clients with products and services that both meet and exceed their expectations and desires. It means revealing and capturing something normally hidden from view – a relationship, the romance and love that exists within our families.
It also means going the extra mile on a wedding day to photograph as much of the atmosphere and romance of the wedding as possible. It means taking the time on a bridal portrait session to make the bride feel like a real princess in her gown.
In a nutshell - it simply means to pour your heart into everything you do.